Emilia Clarke, best known for her role on the HBO series, Game of Thrones, as the beautiful, once innocent Daenerys Targaryen turned tyrant, has found a new kingdom to associate with: Clinique.

Since the Thrones series finale, Clarke has slipped into the shadows, following serious health issues that apparently were going on during the filming of the final Thrones season.

Since, she has enjoyed time under-the-radar, as anyone with 26 million plus followers would enjoy after a long eight-year show-run. But now, Clarke’s returned to the public spotlight announcing her newest endeavor and partnership — serving as the first global brand ambassador for the beauty company, Clinique.

“You have a voice. Use It!.” Clarke conveyed back in November discussing the UK’s voter-enlistment cutoff time.

This is my ID
Source: Clinique

Last March, when Clarke initially discovered her wild therapeutic history—two aneurysms in the show’s initial seasons—she did as such with an expressive, unsparing expository article on the New Yorker. She isn’t much for hawking impact; rather, she reps sweatshirts for “Same You,” the not-for-profit organization she established to help neuro-rehabilitation for youthful patients.

Clinique, situated a half-century ago as a prescient, dermatologist-backed skin-care line, didn’t set out to promote miracles. In 1967, Vogue posted an article named “Can Great Skin Be Created?”, which also helped start the company’s initial momentum by laying a practical yes-it can mission. Back then (and for generations of splendor inductees since), skin clarification was made possible due to a three-step system: cleansing bar, exfoliating toner, familiar yellow moisturizer.

In an interview with Vanity Fair, Clarke shared:

“You got your spidey senses…my gut was like, ‘you are going to enjoy this!’

Clarke elaborated and described Clinique as a “completely universal brand” that is “totally reliable and totally modern.”

As part of their campaign, Clinique ID was released last year. It works at uniquely moisturizing by targeting a cross-section of skin needs: four hydrating bases, five potent mix-ins, 20 different permutations.

“You have options because we all change all the time,” said Clarke, who’s both the face and a client of the company. During her interview with Vanity Fair she said that she has “used the products and [her] skin got better.”

“I’m like, ‘yes! I don’t need to lie!’ It’s all true.”

The Cosmetic Differences Between ‘Khaleesi’ and Clarke

That impulse to lie has existed since Game of Thrones, especially as it was coming to a close. The show was the source of work in her 20s. Playing Khaleesi was a distraction she enjoyed partaking in, with all of the magical powers and confidence she was blessed with in part to platinum wigs.

“When it ended, I felt like I’d been dropped a thousand feet,” Clarke said. She saw the chance to stop lying to herself and distracting herself in order catch up with events she hadn’t had time to process, like her father’s death in 2016.

“I slowed all the way down because I had to, to gently build it back up again.”

After Khaleesi, she has opted to take things slow for a bit. Rather than big-budget franchises, she is starring her first West End play this March—”The Seagull,” adapted by Anya Reiss. As well as at least six projects regarding her production company, Magical Thinking Pictures.

“Everybody in our industry had to have had some element of magical thinking to be able to make art on any level, to be able to go, ‘I’m going to be a kid forever,’” she said of the name.

Khaleesi’s ambition has shaped Clarkes’s point of view as an actress. The character’s trajectory is best reflected in Clarke, when the latter one stated that “I just think that ambition for everyone looks different at different stages of your life,” Clarke mused.

“When you’re young, you see ambition as quite relentless. You win or you lose with ambition.” And if you watched the show from start to finish, that’s exactly how the (rightful) Queen of the Seven Kingdoms went down.

However, after four Emmy nominations and two harrowing brain injuries, Clarke’s priorities have changed. All she cares about is living a regular life with well-nourished friendships.

“I want work that is meaningful and impactful for me. I don’t care if it’s successful.”

Granted, she still regrets not taking anything from the set. Although there is solace in her appreciation for fans who used their theories to explain why Daenerys Targaryen deserved better, as well as Clarke’s statement of taking Daenerys “in my heart forever.”

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