Winter is coming, Houston, in the form of yet another pop-up bar themed after a pop culture juggernaut. This time around, it’s HBO’s Game of Thrones.
Just in time for the start of hurricane season and Houston’s sweatiest months, a new pop-up called Haus of Thrones will bring the wild world of Westeros to 505 Main Street. Per a press release, the pop-up will occupy a 10,000-square-foot multi-level set meant to take drinkers back to the epic series inspired by George R.R. Martin’s fantasy novels. Set to open on July 1, the pop up will last about four weeks.
Haus of Thrones is the work of Asha Holloway, an experiential marketer and the creator of previous Houston pop-ups including those inspired by The Office and Harry Potter. Haus of Thrones looks to be Holloway’s most ambition pop-up yet, with interactive sections designed to look like iconic Game of Thrones locations, including King’s Landing, The Infamous Wall of the Nights Watch, and winterfell. Throughout the pop-up’s run, Haus of Thrones will offer weekly game nights with life-sized game pieces, costume contests, trivia and more.
Holloway is also offering a few special packages for this pop-up, including a “Bus of Thrones” pre-party experience, in which guests can rent a GOT party bus to cruise around Downtown, complete with music from the television series, a Haus of Thrones t-shirt, and VIP entry to the pop-up.
Tickets for the pop-up are already on sale, with timed entry, starting at $20. Food, drinks, and merchandise are sold separately. No word on what the menu will include, but here’s hoping that it’s more satisfying that the show’s finale.
