Behind the great success of TV
I didn’t watch game of Thrones as soon as the series debuted. I went to make the decision for a marathon before season six premiered because it would be quite complex on my part not to do that. However, despite always being impressed with the technical capacity of the series, as well as the performance of some actors, the drama was never one of my favorites. I sincerely prefer to see three episodes of Veep in sequence than those movie episodes that game of Thrones has been presenting in its last sighs.
However, I would be cynical with you, the reader, to say that the success of the series does not fascinate me. After all, it is not every year that we have something like this. The last time was with Breaking Bad, but that has not become the worldwide phenomenon that Game it certainly is today. Perhaps we could draw parallels with Lost, but television and society in 2019 are not the same as in 2010, for better or for worse.
Therefore, the Series Mix decided to build a column Backstage quite different from what we traditionally do. It is clear that the lack of information behind the scenes affected our decision. However, we love a challenge.
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That’s why I invite you to read our work this week. Also remembering that we want your comments, criticisms and suggestions for the next columns.
Free pass
In the rank of one of the most popular series of the decade, game of Thrones it also attracted the interest of some rather peculiar advertisers. So much so that even before the eighth season opens, the Ashley Madison conducted a survey whose main objective was to find out which characters in the series aroused the most interest from users in committing adultery. Daenerys Targaryen (Emilia Clarke) was chosen by both men and women if they were able to jump over the fence.
The justification, according to the company, is that the character’s sexuality has been more explored since the beginning of the series. Whether by appearing completely naked, or by the various sex scenes. Ashley Madison listened to 1,011 Brazilian users of the site, on March 20 and 21. The company, it is worth mentioning, is a dating site online that proposes its user to have an extramarital affair.
Women’s favorites:
Daenerys Targaryen: 20%
Jaime Lannister: 12%
Robb Stark: 12%
Jon Snow: 8%
Tyrion Lannister: 8%
Davos Seaworth: 8%
Cersei Lannister: 4%
Ned Stark: 4%
Khal Drogo: 4%
Men’s favorites:
Daenerys Targaryen: 24%
Sansa Stark: 11%
Davos Seaworth: 9%
Jon Snow: 7%
Cersei Lannister: 7%
Catelyn Stark: 6.5%
Robb Stark: 4%
Margaery Tyrell: 3.5%
Jaime Lannister: 3%
Tyrion Lannister: 2.5%
Dragons are adopted
Image: HBO / Disclosure
Have you ever stopped to think about the impact that Daenerys dragons would have on the environment? The prestigious Mathematical Modeling Contest (or MCM in the original), held by a college in the state of Maryland, wanted to answer that question. In a 23-page report, one of the groups began by talking about the caloric needs of dragons (which would be in the millions a day), as well as their rate of growth.
Next, the researchers identified the area that would be needed for the animals’ metabolic needs and whether they would be sustainable. The result was that a single dragon would need 1789x cows, in which x means the minimum number of cows to survive in a single day. In addition, it was said that almost eight hectares of cows would be devoured per day.
So, as cute as they may seem, raising Daenerys’ dragons doesn’t seem sustainable.
The Voice of the People
How Series Finale of the series scheduled for next Sunday, the big question that is expected to be answered is: who will get the Iron Throne. With that, the Taboola, leading content discovery platform, analyzed data from 7,000 pages online during the series’ 7th season (from July 1, 2017 to August 31, 2017) when the series was on the air.
It was found that Brazil is one of the few countries that has Jon Snow as the most read character, with a total of 301,800 readings in the period of the 7th season in national territory. The character leads the readings in Holland, Sweden, Portugal, Denmark, Peru, Belgium, Chile and Nigeria.
In the other 195 countries that entered the Taboola survey, Daenerys Targaryen was the character that most interested Internet users: with over 30 million readings online and 80 million minutes reading about the topic.
10 most read main characters of Game of Thrones:
Daenerys Targaryen – 1.5 million readings online
Jon Snow – 1.4 million readings online
Tyrion Lannister – 691.5 thousand readings online
Cersei Lannister – 626,200 readings online
Jaime Lannister – 508,200 readings online
Arya Stark – 494,200 readings online
Bran Stark – 398, 1 thousand readings online
Sansa Stark – 356 thousand readings online
Robert Baratheon – 220, 7 thousand readings online
Petyr “Littlefinger” Baelish – 201,300 readings online
Popular Demand
Image: HBO / Disclosure
The same research platform, Taboola, analyzed which houses are preferred by viewers. Data from 7,000 pages online were analyzed during the series’ 7th season (from July 1, 2017 to August 31, 2017), when the series was on air. It was identified that Casa Targaryen is by far the one that attracted the most readings online, with a total of 18.7 million readings around the world.
The House of Kings in Winterfell, Stark is right next, with 9.7 million readings online, just over half the first. Check out the ranking below:
The most read houses of game of Thrones
Targaryen – 18.7 million readings online
Stark – 9.7 million readings online
Lannister – 6 million readings online
Martell – 1.9 million readings online
Baratheon – 95,400 readings online
Tyrell – 74,900 readings online
The character
When analyzing the success of a series, it would be naive to think that your audience is the only factor that contributes to the profit that a channel has on your product. The Good Place continues on the air at NBC due to its huge success on streaming of the broadcaster. Besides that, Nashville managed to generate a very interesting income margin for ABC at the time, from the sales of its songs on iTunes.
With game of Thrones is no different. According to a survey carried out by the Cuponomia, portal that gathers offers and discount coupons from e-commerce, shows that in the month of April, demand online by shirts in the series increased by 105%, among Brazilian users, compared to last month. Searches for mugs with the themes of epic drama grew even more after the launch of the new season, with an increase of approximately 200% in searches for e-commerce.
Quickie
According to HBO, the episodes of the eighth season were the ones that took the longest to complete in the entire series. On average, it took 42 weeks of post-production, while the seventh year needed 30 weeks and the sixth season needed 24 weeks to get ready.
In short
It is true that our column looks like executive notes, in highlighting why your product worked. It could also be sampling the social and economic impact of a television series. However, that was not our intention. We want to present something interesting, delicious and enriching that makes the fan see beyond literature; of passion and popular culture. The impact of game of Thrones It is huge. It is not limited to the television universe. It spills over even into the clothing market.
I confess that I learned a lot, as always, with this work. The research of Ashley Madison stating that 9% of Brazilians would have an extramarital affair with Davos Seaworth is fascinating. I would even say that it deserves a sociological study.
In addition, we highlight one of the reasons why the recent turnaround involving Daenerys has displeased fans so much. They wanted a round ending with Dany sitting on the throne next to Jon Snow. Thus, we can only wait for Series Finale in game of Thrones in the next Sunday.
Thank you very much for the company this week. Remembering, then, that next time we will talk about the Backstage in Hawaii Five-0. I hope you guys!
