Diageo Global Travel is rolling out two new Game of Thrones Scotch whiskies by Johnnie Walker and HBO Licensing & Retail, inspired by the TV series’ Houses of Westeros.
Succeeding the White Walker by Jonnie Walker Game of Thrones-inspired Scotch, A Song of Ice and A Song of Fire celebrate the “dynamic relationship” between House Star and House Targaryen.
Each house’s sigils, the Direwolf and the Dragon, are featured on each bottle, while the iconic Johnnie Walker Striding Man faces backwards on the A Song of Fire bottle, revealing a “face-off” with the Striding Man on the A Song of Ice bottle when paired side-by-side.
Johnnie Walker A Song of Ice features single malts from Clynelish, one of Scotland’s most northern distilleries, for what has been described as “a crisp, clean taste”.
The new Scotch has an ABV of 40.2% and the bottle design evokes an icy setting with frosted blue and gray colours inspired by the North, known for its cold winters and frozen landscapes.
Johnnie Walker A Song of Fire, boasting “rich and spicy” flavours of subtle smoke from the malts of the Caol Ila distillery with an ABV of 40.8%.
Inspired by the dragons of House Targaryen, feared for their fire breathing, the bottle design evokes a setting with deep-red colours.
Anna MacDonald, Diageo Global Travel’s Marketing and Innovation Director, said: “We are delighted to announce the launch of these limited edition whiskies, following the successful White Walker by Johnnie Walker release in travel retail.
“Our team are continuously striving to provide unique product innovations, alongside interactive shopping experiences for both our retailers and consumers. With this in mind, we’ll be bringing the launch to life with beautiful in-store displays, dragon and direwolf sculptures and sensory whisky aroma units in selected airports.”
HBO Licensing & Retail Vice President Jeff Peters added: “We were very proud to partner with Johnnie Walker again to bring more whiskies to the realm. The Game of Thrones audience continues to both engage with the culture fostered around the series and look for the special collectables that let it live on.
“After seeing the excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the end of an epic tale by offering more quality whisky for fans of the show and whisky enthusiasts to collect and enjoy.”
