Some actors are so good at portraying a character that we end up thinking they’re born for this role. When you think of the character, that actor pops in your head first automatically. Pedro Pascal is one of the most successful actors in the entertainment industry currently. He has a number of memorable roles under his belt such as Game of Thrones’ charming Oberyn Martell. Currently, he has gained a huge fan following for playing the role of Din Djarin on The Mandalorian. With so many decade-defining roles up his sleeve, no wonder fans would love to see him more on the silver screen. Pascal will now appear in Casillero advertising for TV, video and social media.
Further details of the campaign, titled ‘Wine Legend’ and set to run later this year, were not disclosed.
“The selection of Pedro Pascal as the new legend is a historic event for Casillero del Diablo, as it marks our first appointment of a global brand ambassador,” said Casillero’s global marketing director, Sebastián Aguirre. “Pascal is a celebrity well known around the world who is enjoying an extraordinary moment in his career.”
Earlier this year, Concha y Toro broke Casillero’s Chile exclusivity, unveiling a Tempranillo varietal from Spain in the UK. The group has started the year well, posting an 8% lift in sales from the three months to the end of March.
Last year, Pascal was named the Entertainer of the Year by Entertainment Weekly magazine. What do you think of Pascal’s selection as the ambassador? Tell us in the comments below!
