In preparation for its forthcoming augmented reality games, Niantic raised $200 million in capital from various investors and firms. According to the Wall Street Journal, the company raised only $30 million in capital prior to the launch of Pokemon Go. Last month, the company announced it was partnering with Warner Bros. to make a new augmented reality game based on the Harry Potter franchise. Niantic told CNET: “[The new investment] enables new strategic opportunities and enhances our ability to make long-term investments in augmented reality and the Niantic real-world platform.”
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