To compete with Airbnb, Ian Schrager’s PUBLIC Hotel in New York’s Lower East Side offers a modern luxury experience at rates as low as $150/night. To reduce costs, PUBLIC operates with less staff than most hotels and uses technology to replace amenities like standard room service. Following is a transcript of the video.
The PUBLIC hotel offers “luxury for all.” PUBLIC is a 367-room hotel in New York City’s Lower East Side. Room rates start at just $150/night, but to reduce costs, PUBLIC has less staff than a typical hotel.
PUBLIC was created by hotelier Ian Schrager, cofounder of legendary NYC nightclub Studio 54. The property was purchased in 2012 for $50 million.
Ian Schrager (Founder, PUBLIC Hotel): You know, I don’t know why the industry is in denial about AirBnB. You can’t stop a good idea. You may delay it, you may slow it down, but it’s a new idea and at the end the new idea will prevail. And the only way to defeat the new idea, is with another new idea.
Guests check themselves in via kiosks. There’s no standard room service. Instead, food orders are placed on the main floor for pickup.
Ian Schrager: We tried to reduce the labor component as much as we could and tried to make the communication as easy as we possibly could through the use of technology, the intuitive technology. We only wanted to have technology if it made things easier or it made it cheaper.
PUBLIC offers several restaurants and bars, a basement club and arts venue, and a rooftop lounge.
Ian Schrager: Airbnb cannot provide a social, communal experience. They can’t. Hotels used to be more than a place to sleep. They should be a microcosm of the best that the city has to offer. We need to provide as hoteliers, those things Airbnb can’t provide.
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Fuck Dagobah
Airbnb is a community, you can't down a community.
Innovative. It's a win for the consumers.
unsubscribed
Try to kill airbnb??!!This hotel is trying to kill my wallet!!
150$ IMO is a great rate but if it was 100$ it would have been a AirBnB killer
I like his take on ideas. You adapt or you perish.
Many people are complaining about the lack of staff but I think this is perfect for people who don't want staff constantly hovering over them. Reminds me of that almost 0% interaction ramen house.
Airbnb is not allowed in NYC
nothing special that can kill AIRBNB
I Aint Visiting Russia Im Visiting NYC!
Not a bad idea and I respect the challenge to AirBnB but it still won’t beat it. AirBnB offers convenience of location, amenities, and privacy in the comfort of a real home for that same price. Some people honestly just want a place to crash for cheap when visiting.
Great idea! My company supplies quality hotel bedding and towels, if anyone need these, please contact me, thanks.
this is a really good idea but id take out all the restaurants and all that; only a big hotel with many rooms that the renters stay in and help themselves. a community air bnb/building if you will
i like the idea, it would be great to see this expand to other major cities such as LA
Perhaps I’m going to stay at this hotel next time. Looks nice.
And cheap.
I love this idea, but online their rates are $300-500+ a night. Nothing lower than $195. Fake news BI?
What happened to this guys voice?
Brilliant
$$$$$$$$$$$$$$
nah how bout you make more
Let's say this idea beat AirBnb in NYC. What's your plan for the other dozens of thousands of cities?
My man!!! You are everything i believe and stand for! I always say the train of technology is moving fast u either jump on or get left at the station. This is such a great idea! I dont like the fact that if more people do this and in other industries then in 25 years there wont be any jobs left but look, the past 10 years theres less unemployment and im curious as to why that would be especially with the rise in technology and automated processes…but this is the way to go keep it up hope to see many more of these hotels in the future
Definitely, that's a good idea
Stayed at airbnb in NYC many times same place 5 of us for 150 a night so suck on that. You think millenials care about social aspects of life? Ha that's funny get them away from their phones and they have no idea how to act in real life social settings like really using words.
Just saw a video by Business Insider, showing why we should hire people over artificial intelligence in retail, uploaded just two days ago
That's how you compete with business by providing services which other can't provide.
What's this? A public hotel that offers modern luxury? Uh… isn't that common in Las Vegas? Another BI fail!
Im sorry 150 a night plus im doing a lot of the work that's too much
Good tips. It is actually relevant 2 my career path
That's awesome! But I'm pretty sure if hotels were hit by Airbnb they'd shake things up a bit but i guess they are doing alright atm.
I dig it, bring it to San Francisco
Airbnb? What the fuck? That's my name, this fucker is trying to kill me? Hmm, I guess I better kill him first! Don't be surprised if you see it on the news!