Last year, Norway became the first country in the world where the sale of electric cars overtook those powered by petrol, diesel and hybrid engines. The No. 1 model in the market was the fully electric Audi e-tron, which is the vehicle featured in these amusing Audi spots.
The “Don’t hate. Imitate” work is from Oslo creative agency POL.
“Norway is a peace-loving nation, but we strongly felt that the GM hate campaign deserved a swift response, of course with a touch of humor,” the brand says.
