Roku said that during its second-annual holiday season Stream-a-thon, viewers will be able to stream the inaugural season of Game of Thrones for free and without an HBO subscription for the first time.

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The move comes as Roku launches an HBO+Cinemax Value Pack for $20.99 a month.

The Stream-a-thon runs from Dec. 26 through Jan 1 and offers viewers a selection of premium content from HBO, Cinemax, Showtime, Starz and other subscription services for free on the Roku Channel.

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