Westeros the Series – Zondag met Lubach (Sunday with Lubach)
Broadcaster: VPRO (
westeros@zondagmetlubach.nl

PRESS RELEASE

Dutch ‘Netherlands Second’ comedian (anonymously) creates Game of Thrones viral.

The trailer for ‘Westeros’, a Game of Thrones spinoff series set in modern times, turns out to be a creation by the Dutch late night tv-show Zondag met Lubach. Earlier this year, the show, hosted by comedian Arjen Lubach, was responsible for the viral video that introduced the Netherlands to US president Donald Trump, claiming: ‘if America is first, can we at least be second?’ The viral video was widely copied by other countries all over the world.

This weeks trailer for ‘Westeros’ was seen by millions of people on Youtube and Facebook and made it to several articles on websites like Vice, Digg and the UK Telegraph. In a second video, that was released today, the comedian reveals himself, stating: ‘I think I ended up in the wrong tv-series’, leaving the other ‘Westeros’ character confused.

The viral stunt is part of the promotion for a new season of Zondag met Lubach, starting september 10th on Dutch television network VPRO on NPO 3.

Sunday with Lubach on YouTube:

The Netherlands second:

Sunday with Lubach on Twitter:

Arjen Lubach on Twitter:

The Telegraph:

Vice:

Lifehacker Australie:

Humo:

Indian Express

Bento

source

35 COMMENTS

  1. Nice and memorable PR stunt 😀 Allthough I have to say a futuristic Westeros series would have had its charm (I know the trailer was not officially from HBO but sometimes fan projects are doing their own things and I hoped for something like this)

  2. This is honestly the best kind of viral marketing I've seen in some time

    I was expecting a fan film of some asoiaf nerds but it just turned out to be some Norwegian nerds tv show

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