Westeros the Series – Zondag met Lubach (Sunday with Lubach)
Broadcaster: VPRO (
westeros@zondagmetlubach.nl

PRESS RELEASE

Dutch β€˜Netherlands Second’ comedian (anonymously) creates Game of Thrones viral.

The trailer for β€˜Westeros’, a Game of Thrones spinoff series set in modern times, turns out to be a creation by the Dutch late night tv-show Zondag met Lubach. Earlier this year, the show, hosted by comedian Arjen Lubach, was responsible for the viral video that introduced the Netherlands to US president Donald Trump, claiming: β€˜if America is first, can we at least be second?’ The viral video was widely copied by other countries all over the world.

This weeks trailer for β€˜Westeros’ was seen by millions of people on Youtube and Facebook and made it to several articles on websites like Vice, Digg and the UK Telegraph. In a second video, that was released today, the comedian reveals himself, stating: β€˜I think I ended up in the wrong tv-series’, leaving the other β€˜Westeros’ character confused.

The viral stunt is part of the promotion for a new season of Zondag met Lubach, starting september 10th on Dutch television network VPRO on NPO 3.

Sunday with Lubach on YouTube:

The Netherlands second:

Sunday with Lubach on Twitter:

Arjen Lubach on Twitter:

The Telegraph:

Vice:

Lifehacker Australie:

Humo:

Indian Express

Bento

source

35 COMMENTS

  1. Nice and memorable PR stunt πŸ˜€ Allthough I have to say a futuristic Westeros series would have had its charm (I know the trailer was not officially from HBO but sometimes fan projects are doing their own things and I hoped for something like this)

  2. This is honestly the best kind of viral marketing I've seen in some time

    I was expecting a fan film of some asoiaf nerds but it just turned out to be some Norwegian nerds tv show

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